Sunday, January 20, 2013

Marforio's Sign

Sign of the former Marforio leather shop, Marzarieta Due Aprile, Marzaria San Salvador, Venice
The sign of the former Marforio leather shop
Marzarieta Due Aprile / Marzaria San Salvador
San Marco, Venice, September 2012

“The dragon was designed only about a century ago as a signpost for a leather goods store called Marforio, which was the largest and oldest leather goods store in Italy, run by the same family through five generations since 1875, until it closed about 10 years ago. I could not find any information directly connecting the dragon to Marforio, but the fact that Marforio was in the building on which the dragon still stands and that it initially opened as an umbrella store sort of makes that connection for me; the leather suitcases, handbags, wallets, belts, and other travelers' merchandise became more central probably after the store's success as an umbrella boutique and possibly after the creation of the dragon, but I have no evidence on which to base that theory. No matter my lack of knowledge about the Marforio dragon itself, though, this detail can say more to us than we might expect.”


Revrunner said...

Fantastic wyvern! But I don't get the connection between it and umbrellas.

黄清华 Wong Ching Wah said...

A very uniqur piece !

cieldequimper said...

They still knew how to make signs...