Beau Brummell

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George Bryan “Beau” Brummell by Irena Sedlecká, 2002
Jermyn Street
London, January 2007

“George Bryan ‘Beau’ Brummell was a tastemaker and social influencer of men’s fashion in Regency England. Born in 1778 to a middle class family, Brummell dreamed of joining the social elite. He was, at one time, friends with the Prince Regent (the future King George IV). In the 19th century, his fashion sense would greatly influence how the upper-echelons of society would dress, moving away from the ostentatious garments of the 18th century to instead embrace precise tailoring and understated elegance. This style was epitomized, above all, by the meticulously knotted cravat (which is a scarf-like necktie).” (Beau Brummell Statue, Atlas Obscura)