Friday, February 15, 2013

Abercrombie & Fitch, London

People in line outside Abercrombie & Fitch, Burlington Gardens, Mayfair, London
People in line (or in a queue) outside Abercrombie & Fitch
Burlington Gardens, Mayfair
London, October 2009

“This Burlington Gardens version of popular US fashion retailer Abercrombie & Fitch is the flagship store in the UK. You'll find ‘store models’ instead of shop assistants selling preppy all-American college clothes. From low-slung jeans to fashionable flip-flops, there's everything the casual dresser could wish for. A storm of publicity was generated by their half-naked models and sexed-up Bruce Weber ad campaigns. The pleasing eye candy in the store may help to bring in the punters but typically hiked up UK prices mean you may still find it cheaper to get a friend in the States to do the shopping for you.”
(Abercrombie & Fitch, LondonTown)

1 comment:

cieldequimper said...

Well in London you would definitely queue up. Which of course is the French "faire la queue" (you'll probably need to blame the Plantagenêt for the use or origin of so many French words in the English language). Not that I'd ever queue or even be a punter at A&F...