Blue triceratops
LuisaViaRoma Kids
Viale Don Minzoni
Florence, December 2024
“For LuisaViaRoma, 2024 is proving to be a crucial year in its retail expansion plan. The company opened its New York store on Via Bond in July. With LuisaViaRoma Kids, the number of stores now stands at three. The space, located at Viale Don Minzoni 31/a, extends over three levels with a total surface area of approximately 400 square meters: they are dedicated respectively to the Baby (0-2), Kids (4-10 years), and Teen (10-18 years) worlds. The store also features a play area where children can play while their parents shop. ‘This unique space is aimed at modern and ever-evolving families,’ explain LuisaViaRoma, underlining that the offering is thus extended to babies, children and adolescents with a wide selection of toys, baby care, design and furniture for all ages.” (LuisaViaRoma opens to the world of kids with a new store, InToscana)
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