W London
Wardour Street, Soho
London, September 2014
“The entrance doesn't give much away, except for the huge W shape, but perhaps the hotel wants it to look like a club door, laid with carpet and rope barriers. Take the lift to the first floor and you'll find the lobby. W hotels pride themselves on their glitter-strewn, hedonistic vibe and Leicester Square’s outpost doesn't disappoint, with disco balls featured around every corner, blasts of Cool Britannia designs (signature plates, monochrome Union Jacks) adorning shelves and walls, an in-house club/bar livened with DJs, and an open restaurant. The Towie set have been known to frequent the place. It's ‘posh bling’ for socialites.” (W London - Leicester Square, The Telegraph)
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