Broadwick House

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Broadwick House by Rogers Stirk Harbour + Partners, 2002
Broadwick Street, Soho
London, January 2007

“Broadwick House stands in the Soho conservation area. The site is an island, with thoroughfares on all four sides. To the east, it abuts Berwick Street, with one of London's best-known street markets. Neighbouring buildings range from Georgian town houses to high rise apartments and modern office blocks. Into this diverse context, Broadwick House introduces an element of rationality and urbanity. By concentrating service cores on the western edge, well-lit and highly transparent office floors are created behind fully glazed facades. Energy efficiency is ensured with the provision of solar performance glazing, in conjunction with external shading devices and motorised blinds. Ground floor facades are set back to facilitate pedestrian movement, while the fifth floor steps back to provide outdoor terraces. The most distinctive element of the scheme is the double-height space set below the great arched roof, affording spectacular views over London's West End.” (Broadwick House, Archello)