Generali & Cosimo I

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Palazzo delle Assicurazioni Generali
Equestrian Monument of Cosimo I by Giambologna, 1594
Piazza della Signoria
Florence, December 2018

“The Palazzo delle Assicurazioni Generali is a building in the Piazza della Signoria in Florence, Italy. Originally the Palazzo Fenzi, built for the Fenzi banking family and designed in the Neo-Renaissance style by Giuseppe Martelli and is one of the very few purpose built commercial buildings in the centre of the city though it housed on the upper floors reception rooms for the Fenzi family. The site was formerly occupied by the ‘Pisan Loggia’ and the ‘Chiese de Santa Cecilia’. While the architecture of the palazzo is undoubtedly inspired by that of the Palazzo Medici Riccardi, also in Florence, the Palazzo delle Assicurazioni Generali was never intended to be a private house but the local headquarters of the General Insurance Company which was founded in Trieste in 1831. There are other Palazzi delle Assicurazioni Generali in other Italian cities most notably Rome and Milan. During the latter half of the 19th century the Assicurazioni Generali (commonly known as ‘Generali’) were expanding not only in Italy but also throughout Europe. The Assicurazioni Generali generally employed retrospective architectural style to reflect the surroundings of their offices in Rome the palazzo imitates the Palazzo Venezia which it faces, while in Milan the Palazzo delle Assicurazioni Generali is in a form of 19th century Baroque Palazzo delle Assicurazioni Generali, Milano known as Beaux Arts.” (Palazzo delle Assicurazioni Generali, Wikipedia)