Red heart cycle stand by Graham McLoughlin
Beak Street, Soho
London, September 2016
“Cyclehoop teamed up with Hackney based artist Graham McLoughlin and the British Heart Foundation to place 14 #HeartsOfLondon cycle stands across Central London. This installation is designed to promote cycling in the city and celebrate British design, but more importantly, raise awareness for the work of the British Heart Foundation. Accompanying the heart-shaped hoops are a sticker, stating ‘Share the love by making a donation to the British Heart Foundation — all you need to do is text ‘LNDN86 £5’ to 70070.’” (Lovehoops Installed around London, CycleHoop)
Clever..
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